CPM CPM stands for Cost Per Mille, which is a measure of the cost of advertising per 1000 impressions. Impressions refer to the number of times an ad is displayed, regardless of whether it is clicked or not. In other words, CPM is a way to measure the cost of reaching 1000 people with an advertisement. CPM is commonly used […]
Influencer marketing has quickly become one of the most powerful tools in a marketer’s toolkit. With the rise of social media and the increasing influence that individuals have over the purchasing decisions of their peers, influencer marketing has become a highly effective way for businesses to reach their target audience and build brand awareness. Influencer marketing works by partnering with […]
Interactive experiences are revolutionising the way businesses market their products and services, and they are becoming increasingly important in an age where consumers demand more personalised and engaging experiences. In this blog post, we will examine the potential of interactive and immersive experiences as the future of marketing, and explore how they can be used to engage customers and build […]
Social media has become an integral part of our daily lives and has a major impact on how businesses and organisations communicate with their audiences. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer a wealth of opportunities for businesses to reach their target audience and build brand awareness. In this blog post, we will discuss the key elements of successful […]
Social media has become an integral part of modern marketing, and the role it plays in the brand building cannot be overstated. In the UK, social media usage is high, with over 40 million people regularly using platforms such as Facebook, Instagram, and Twitter. This presents a huge opportunity for brands looking to reach their target audience and build a […]
Brand building is a crucial aspect of marketing, and involves creating and establishing a strong, recognisable brand identity. A brand is more than just a logo or tagline – it encompasses the values, personality, and reputation of a business. The goal of brand building is to create a strong, positive image in the minds of consumers, which sets the business […]
Marketing is a critical component of any business, and choosing the right strategy can make or break your success. In today’s fast-paced and ever-changing business environment, it’s more important than ever to choose the right marketing strategy. In this blog post, we will discuss some key factors to consider when choosing the right marketing strategy for your business in 2023. […]
Identifying your target audience is a crucial step in creating a successful marketing strategy. Your target audience is the group of people you want to reach with your marketing efforts, and understanding who they are, what they want, and what motivates them is essential to creating an effective marketing strategy. In this blog post, we will discuss some key steps […]
As we move into 2023, businesses in the UK will need to adapt their marketing strategies to stay ahead of the competition. With the fast-paced nature of the digital landscape, it’s important to stay on top of the latest trends and innovations in marketing. In this blog post, we will explore the main marketing strategies that businesses in the UK […]
Search Engine Optimisation (SEO) has long been a crucial component of any digital marketing strategy. In today’s digital landscape, businesses need to ensure that their websites are easily discoverable by potential customers in order to drive website traffic and generate leads. In this blog post, we will explore the role of SEO in driving website traffic and lead generation in […]
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