CPM CPM stands for Cost Per Mille, which is a measure of the cost of advertising per 1000 impressions. Impressions refer to the number of times an ad is displayed, regardless of whether it is clicked or not. In other words, CPM is a way to measure the cost of reaching 1000 people with an advertisement. CPM is commonly used […]
Social media has become an integral part of modern marketing, and the role it plays in the brand building cannot be overstated. In the UK, social media usage is high, with over 40 million people regularly using platforms such as Facebook, Instagram, and Twitter. This presents a huge opportunity for brands looking to reach their target audience and build a […]
Brand building is a crucial aspect of marketing, and involves creating and establishing a strong, recognisable brand identity. A brand is more than just a logo or tagline – it encompasses the values, personality, and reputation of a business. The goal of brand building is to create a strong, positive image in the minds of consumers, which sets the business […]
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