What is CPM in Marketing and why is it important?

CPM CPM stands for Cost Per Mille, which is a measure of the cost of advertising per 1000 impressions. Impressions refer to the number of times an ad is displayed, regardless of whether it is clicked or not. In other words, CPM is a way to measure the cost of reaching 1000 people with an advertisement. CPM is commonly used […]

What is brand building?

Brand building is a crucial aspect of marketing, and involves creating and establishing a strong, recognisable brand identity. A brand is more than just a logo or tagline – it encompasses the values, personality, and reputation of a business. The goal of brand building is to create a strong, positive image in the minds of consumers, which sets the business […]