February 5, 2023

What is CPM in Marketing and why is it important?

CPM CPM stands for Cost Per Mille, which is a measure of the cost of advertising per 1000 impressions. Impressions refer to the number of times an ad is displayed, regardless of whether it is clicked or not. In other words, CPM is a way to measure the cost of reaching 1000 people with an advertisement. CPM is commonly used […]

Marketing 0 1 min read
February 4, 2023

The Power of Influencer Marketing: Exploring the benefits of using influencers and influencer marketing campaigns to reach target audiences.

Influencer marketing has quickly become one of the most powerful tools in a marketer’s toolkit. With the rise of social media and the increasing influence that individuals have over the purchasing decisions of their peers, influencer marketing has become a highly effective way for businesses to reach their target audience and build brand awareness. Influencer marketing works by partnering with […]

Marketing 0 2 min read

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